Is Traditional Media Necessary for Effective PR?

With new forms of social media coming out, it’s no wonder that people are questioning the need for traditional media such as newspapers, reporters, television, and radio. These days many people are using blogs and social networks to get their news and not relying as much on traditional media. Even I’ll admit I check blogs on my phone daily and rarely ever turn on the news or open a newspaper.

Although traditional media may seem useless and unimportant, here are 5 reasons why they are still necessary:
1. Traditional media are instantly recognizable. More people can probably recognize what the local newspaper looks like opposed to the name of the most popular blog in the area.
2. Traditional media gives you instant status. Because traditional media is recognizable and viewed as a credible source, exposure through traditional media gives a person credibility as well.
3. Traditional media still reaches vast audiences. As long as traditional media is still airing and publishing, chances are they are still reaching a large enough audience to keep them going.
4. Social media feeds on traditional media. Stories and occurrences in social media often derive from stories published and aired in traditional media.
5. Traditional media has huge social media presence. Traditional media tends to also have a website representing the traditional media in an online form of the publication, causing the social media sites to feed their information off of the traditional media sites.

Social media may seem like it’s taking over the way we view information, there is so much behind the scenes that us as consumers don’t realize. Traditional media is the base of information, and it doesn’t seem as if that is changing any time soon.

Traditional Media for PR?

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About calawre

I am a student at SIUE planning to major in Speech Communications-Public Relations, and minor in Mass Communications-TV/Radio and Theater & Dance. I am on the SIUE Dance Team.
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3 Responses to Is Traditional Media Necessary for Effective PR?

  1. Elena Verlee says:

    Thanks for sharing Carlie :-)

  2. journalismjunkie09 says:

    I completely agree with this. So many people go around saying, “Newspapers are dying” or “Traditional media is dead.” But if anything, the increase of social media is adding an element to the traditional media that has never been seen before. Newspapers are not dying; they are evolving and changing with the times. I admit that I get 99% of my news online, but I’m looking at websites for the St. Louis Post-Dispatch, Belleville News Democrat and the Alton Telegraph–all of which are social media adaptions of area newspapers.

  3. Pingback: Comment #3 « Re-Imagine

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