“…fighting a homeless man by the hashtag…” …Excuse Me?

A new application for Twitter has been released called That Can Be My Next Tweet. The application works by streaming the posts of the user you enter, and autogenerates a “tweet” for you based off of the users interests, previous tweets, etc.

The article states that the premise of the application is that “any given user’s tweets tend to follow the same themes, mention the same topics and places, and include the same exclamations, filler words and abbreviations. And while some of the autogenerated tweets seem plausible enough, especially for news- or headline-oriented feeds like @Mashable, other autogenerated strings are nothing short of hilarious.”

I tried the application myself by entering my Twitter username:

Personally, I think the application is, for lack of a better word, stupid. Obviously the generated tweet doesn’t make any sense, and after clicking “get your next tweet” several times, I came to the conclusion that ALL of the generated tweets were going to be complete gibberish. I really don’t even think it’s that funny- it’s just strange.

Make Surrealist, Twitter-Fueled Comedy With This Web App

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Could you “email” me the AP Stylebook changes?

Awesome. One more reason for me to  fork over money I don’t have and buy the newest updated version of the AP Stylebook. If AP knew that they were planning to make the change from “e-mail” to “email”, why wouldn’t they just have changed it when they changed “web site”?
A comment made by Mashable user pmindemann explains my feelings about the change in a nutshell:

“Old-fashioned is good, in this case. The AP is caving to social pressures rather than proper grammar. Since the ‘e’ represents ‘electronic’, and e-mail is formed from two words, this requires that we should not then run one into the other to form ‘email’. More directly, it is a compound noun, where the first element (an adjective) is reduced to a single letter.
The AP style fails in particular, here, if the second word starts with an “e,” such as “economy.” What will you do then? Say “eeconomy?” Of course not. That’s stupid. And so is the AP for failing to see the repercussions of this poorly made decision.”
Of course I understand that language is forever evolving, but when does it stop?


AP Stylebook Finally Changes “e-mail” to “email”

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Education, Education, Education

As an upperclass student on the verge of reaching graduation, it may seem more important or beneficial to focus more on internships, networking with professionals and involving yourself completely with organizations. But, your classes can teach you a lot more than you may think even if sitting in a classroom taking notes isn’t exactly “hands-on experience”.  Here are a few reasons why you should value your education:

Sector Specific Courses- become an expert
Take a moment out of your day to list out some of your dream jobs. (Mine would include being an actress, a broadcaster for ESPN or doing PR work for the Cardinals or Blues.) While picking out your classes for next semester, keep this list in mind. You should consider choosing your electives based on your list, because in the long-run you may change your mind on your “dream job” after taking a related course, or taking that course could increase your chances of getting into the desired sector of your industry.

“I don’t have enough experience to put together a portfolio.” – take credit for your hours
Ryan McShane, a practitioner who serves on an internship committee (as well as the author of the original article), explains:
“It doesn’t look good on a resume, when a candidate doesn’t have a lick of real world public relations experience (especially for a senior) and doesn’t attempt to leverage the minimal experience he has from the classroom.”
If you’re trying to land an internship and the only thing you rely on is listing your completely coursework on your resume without a portfolio of material, don’t be expecting that “Congratulations” phone call. Not only does it show lack of experience, but it also shows that you’ve learned nothing from your 1-3 years of college.
So go ahead and save your work. Even if  you recieved a ‘B’ on a press release assignment, ask your professor if they would be willing to proofread it so you can have a chance to edit your press release and make it “portfolio worthy”.

Final Notes-
So does this mean that I don’t have to waste my time networking with professionals and joining organizations? Not exactly.
Get as much real world experience you can before your graduate, but don’t overlook your education. Value your grades because even though an employer may not ask for  your GPA, you won’t surive long doing C-level work.

Don’t Devalue Your Education

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OMG, I <3 the Oxford English Dictionary! LOL!

Alright…what?! The last thing I would have ever expected to happen would be this.
Recently, the Oxford English Dictionary added some new additions: “OMG”, “LOL” and the symbol for “heart”.
My question is, why did they do it? What do “OMG” and “LOL” mean? According to a blog post by OED:

“The intention is usually to signal an informal, gossipy mode of expression, and perhaps parody the level of unreflective enthusiasm or overstatement that can sometimes appear in online discourse, while at the same time marking oneself as an ‘insider’ au fait with the forms of expression associated with the latest technology.”

Touché, Oxford English Dictionary, touché.  Also despite popular belief, the use of “OMG” has been dated all the way back to 1917, and in 1916 “LOL” didn’t mean “laugh out loud”, but rather, “little old lady” (LOL!). What do these new additions mean for social media and professional publications? Is it now acceptable to use “LOL”, “OMG” and the “hearts” symbol is documents and e-mails? I can only hope not. Maybe it’s just me, but in my opinion it looks messy and juvenile.

So, what’s next? the word “crunk”? “swagger”? Or perhaps a word from my favorite television show ‘It’s Always Sunny in Philadelphia’, “jabroni”. Hmm, only time will tell.

OMG, LOL, the Oxford English Dictionary Added New Words! We ‘Heart’ It!

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Marketing lessons learned from ‘Inception’

Who knew that watching a newly released blockbuster hit would not only be entertaining, but extremely helpful! The movie ‘Inception’ is about a theif, Dom Cobb (played by Leonardo DiCaprio), who has gained the power to enter into the dreams of people and plant ideas inside of their heads. 
Account executive at McKee Wallwork Cleveland Advertising, Jonathan Lewis, has discovered five marketing lessons hidden within the film.

1. Simplicity. 
Eames: “Listen, if you’re going to perform inception you need imagination.”
Cobb: “Let me ask you something, have you done it before?”
Eames: “We tried it, we got the idea in place but it didn’t take.”
Cobb: “You didn’t plant it deep enough?”
Eames: “Well, it’s not about depth. You need the simplest version of the idea in order for it to grow naturally in the subject’s mind. It’s a very subtle art.”

To make an idea stick, you must first introduce it to an audience in it’s most simplest form. Time is money, and people won’t always be pacient with you. However, the moment you grab the attention of your audience, you’re in. You can then explain your idea further and in detail.

2. Everyone Brings Baggage to the Relationship. 
When entering Robert Fischer’s (Cillian Murphy) dream, the last thing Cobb’s team expected to see was a train plowing through traffic and Cobb’s wife repelling from the ceiling. But just like everyone who consumes a marketing message, Cobb was bringing his baggage with him.

When giving and recieving messages, you must try and refrain from being biased. Naturally, your personal experiences and what you have learned over the years will play a role in your opinions of these messages. But in the professional world, it is very important to see things from other points of view and be able to understand them even if you disagree with them.

3. The Role of Emotion.
Cobb: “…Subconscious is fueled by emotion, right? Not reason. We need to find a way to translate this into an emotional concept.”
Arthur: “How do you translate a business strategy into an emotion?”
In one swift sentence Arthur (Joseph Gordon-Levitt) condensed the chief problem and chief aim of every marketer.

A simple way to grab someones attention is to be able to relate to them on an emotional level. Finding something in common with your audience makes your message more personal and easier to relate to. Not only will your audience listen to your message, but they will also understand it.

4. Always Be Ready to Improvise.
Cobb’s team had formulated a brilliant plan to meticulously enter Fischer’s dreams, layer by layer, until they had planted the inception deep in his mind. What they hadn’t planned for were subconscious security forces trained to destroy anyone meddling in his mind.

This is important in any situation.  You must always, always, always be ready to make changes quickly and be able to work in a fast paced environment.  If a crisis hits your company and you don’t act quickly, things can go bad for your company very fast.

5. The Target Must Think It Was Their Idea.
Arthur: “So he gives himself the idea.”
Eames: “Precisely. It’s the only way it will stick. It has to seem self generated.”

I don’t know of anyone who likes being bossed around and being told what to do. So in order for a person to follow through with an idea, there must be something in it for them. A good example that Jonathan Lewis provides in his article is if free engravings are being offered on Apple products, people would probably more likely follow through with the idea because they have a really clever message to be engraved.

I have never seen the movie ‘Inception’, but after reading this article I definitely will!

Everything I Know About Marketing I Learned from ‘Inception’

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Red Cross is “getting slizzard”

What happens when you accidentally mix business with pleasure?  A whole lot of confused Twitter users.

A Red Cross social media specialist who was using HootSuite (a dashboard that helps connect organizations to multiple social media websites from one website) accidentally posted a personal Twitter onto the Red Cross organization’s Twitter feed:
“Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer ….when we drink we do it right #gettngslizzerd”

The post was taken down within an hour of being posted, but that doesn’t mean that a good handful of Twitter users didn’t see the inappropriate mistake.  The Red Cross attempted to make the PR crisis into a humorous mistake, later tweeting: “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys”.

I think the Red Cross responded to the issue very well.  Although it was a very unfortunate mistake on the PR specialist’s part, adding humor to the ironic situation I think may have even been beneficial to the organization.  Dogfish Head beer even became aware of the situation and asked fans to donate to Red Cross.
In this case, not all mistakes end up being bad ones!

Red Cross Does PR Disaster Recovery on Rogue Tweet

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Thank you, social networking sites, for reminding me that I don’t have a valentine.

I’m already completely aware of the fact that I’m single and have been for quite some time.  Let alone do I need to log on to Facebook and see “a girl I went to high school with” is in a relationship with “some guy I’ve never talked to before” to remind me.  But that’s how things are these days.  Relationships aren’t considered official unless you make your updated relationship status official on all of your social networking sites.  Honestly, it’s exhausting.  And quite frankly I’m annoyed.  Maybe I’m jealous, or maybe I’m bitter because I don’t have someone to shower me with affection or shove heart shaped chocolates down my throat on this Valentine’s Day.  But I have to laugh at the fact that social media has such a huge effect on relationships and whether they are viewed as “serious” or not. 

Three of the top reasons why people do not display the name of their significant other on Facebook include, “He asked me not to”, “So when I’m single I don’t have to change it”, and “Crazy ex-girlfriends”.  Well, that’s comforting. Kidding.

The most anticipated gifts to recieve from significant others were chocoloate and dinner.  Which really enforces the idea that “it’s what’s on the inside that counts”. 

Social networking has really been a good thing for the PR of Valentine’s Day as a holiday.  Why?  Because if Susie’s boyfriend bought her all this fancy stuff for Valentine’s Day, chances are she’s going to inform all of her Facebook friends about it by updating her status.  Which in return will encourage Danny to think, “Oh wow, Susie’s boyfriend did all of this neat stuff for Susie for Valentine’s Day.  I should probably do some cool stuff for my girlfriend for Valentine’s Day so that she doesn’t see Susie’s status and get mad at me.”

Social Networking sites -1 
Human Population – 0

Social Networking and Valentine’s Day

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