Red Cross is “getting slizzard”

What happens when you accidentally mix business with pleasure?  A whole lot of confused Twitter users.

A Red Cross social media specialist who was using HootSuite (a dashboard that helps connect organizations to multiple social media websites from one website) accidentally posted a personal Twitter onto the Red Cross organization’s Twitter feed:
“Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer ….when we drink we do it right #gettngslizzerd”

The post was taken down within an hour of being posted, but that doesn’t mean that a good handful of Twitter users didn’t see the inappropriate mistake.  The Red Cross attempted to make the PR crisis into a humorous mistake, later tweeting: “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys”.

I think the Red Cross responded to the issue very well.  Although it was a very unfortunate mistake on the PR specialist’s part, adding humor to the ironic situation I think may have even been beneficial to the organization.  Dogfish Head beer even became aware of the situation and asked fans to donate to Red Cross.
In this case, not all mistakes end up being bad ones!

Red Cross Does PR Disaster Recovery on Rogue Tweet


About calawre

I am a student at SIUE planning to major in Speech Communications-Public Relations, and minor in Mass Communications-TV/Radio and Theater & Dance. I am on the SIUE Dance Team.
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4 Responses to Red Cross is “getting slizzard”

  1. jmatzer says:

    I found this actually funny. In a round about way, the Red Cross PR specialist promoted Dog Fish Head! Yeah, it may have been a little inappropriate but it could have been much worse. I found it humerous. Let’s face facts; almost everyone enjoys a beer every once in a while and to deny that would not be real. I took this in a way that Red Cross does like to have some fun and even though it wasn’t professional, they laughed it off. Sometimes you need to have fun in life.

  2. bberns2288 says:

    Who would have thought 10 years ago that this would be an issue. This day in age im pretty sure all of us have sent a a text message to the wrong person. In this case it was the wrong Twitter account and she was lucky the whole incident worked out for everybody. However, I’m sure there has been instances where people have posted on the wrong blog or the wrong Twitter account and somebody has lost a boyfriend or a girlfriend. Count your blessings. You were saved by something other then a Red Cross.

  3. bday12 says:

    I also thought Red Cross did a good job making the best of the situation. The post was up for people to see, so rather than pretending it didn’t happen and choosing to ignore it, they did what they could to make the best of it and came back with a true, but catchy post. It is very important to have these skills for such a large organization. When something goes wrong they need to be able to patch it up and move on.

  4. Hailee says:

    HAHAHA! That is hilarious! I did not hear about this happening. But I love that the Red Cross made light of the situation and posted a joke about the user. I think it is important to recover gracefully from issues that happen like this. It was not the end of the world- probably just the end of that guys Twitter privileges. Good for the Red Cross and their sense of humor. I’m a fan.

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